Mithila Art Association Strategic Action Plan – Janakpurdham

A Business Development Training on Mithila Art was conducted in Janakpurdham to enhance the entrepreneurial skills of Mithila artists, focusing on organizational development and business roles/functions. One of the outcomes of the training was the formation of the Mithila Art Association (MAA), consisting of 20 women from marginalized communities, established to empower women Mithila artists. With NURP support, MAA registered with JCCI and prepared this strategic plan, which includes strategies related to social entrepreneurship, market development and advocacy, networking, capacity development, business promotion and operation.